In today’s society, there is often great distance between consumers and the source of their food. Much of our food comes pre-packaged or is supplied by major corporations. We often rely on third-party information about our food and the systems that produce it.

When an incident occurs that affects our food - for example food contaminated with bacteria - that lack of understanding can cause us to lose trust in the systems we have in place.

Flinders University Research Fellow Dr Annabelle Wilson will use a Flinders Foundation Health Seed Grant to assess the roles that health professionals play in rebuilding consumers’ trust in the food system after they have been involved in a food incident.

Through interviews with health professionals, Dr Wilson and her team will investigate the aftermath of a hypothetical food incident to help us better understand how health professionals can help rebuild trust in our food system.

This research is made possible thanks to a generous supporter and generous donations from the community.

Project title: The role of health professionals in (re) building trust with consumers about food

Lead researcher: Dr Annabelle Wilson